Instagram in Daily Life

We are in the middle of the digital age, social networks in our day to day have become indispensable and more Instagram that has become an ally to meet new people and that we make ourselves known.

 Millions of people constantly share stories of they lives on Instagram every second that passes, making our real life doubtful and turning it into a virtual story life, as if we were in a video game. 

One of the reasons why people use Instagram is because nobody can judge them for uploading so many photos, as if it would happen on other social networks, and that is precisely what it is about, uploading many photos, the most you can, to all hours of the day, because this way you will have many more followers, which has made us dependent on social approval and when we do not receive it, it greatly affects our self-esteem.

It's utility in the day to day isn´t only in entertainment, Instagram has become one of the most chosen alternatives by entrepreneurs and businessmen to market their products, pages, create future clients, etc.. One of the most used strategies in this app for marketing are the so-called influencers that, given their content, have authority and relevance and are therefore capable of persuading and changing the behavior and decisions of this audience.

There are currently 1,200 million users and their influence on people's lives doesn´t stop increasing.