Advantages

• It's popularity

Instagram is a social network that has grown extensively in recent years. Among Facebook, Twitter and Instagram, the latter is the one with the highest number of active users per month.

• The way to share content

The main feature of Instagram is that it allows you to share photos. Sometimes images are capable of transmitting more information than written text. Images have the ability to evoke emotions and feelings. They are also more attractive than other forms of interaction. In this way, a much more effective communication system is established between users.

• Ideal for virtual stores

Today Instagram has become a marketing tool. Many virtual stores use this platform to promote their products, and thanks to this platform, the relationship between sellers and buyers is more interactive.

• A way of communication

Being a social network, Instagram constitutes a means of communication. In addition to publishing multimedia files, this application offers instant messaging services.

• Promote artistic skills

The social network Instagram encourages the artistic abilities of people. Thanks to this application, many users are more aware of the fundamental elements of photography: angles, planes, focus, among others.

• Privacy & Security

One of the most important advantages of Instagram is its privacy and security policy. Its use is limited to those over 13 years of age, in order to protect children from certain content that may not be suitable for them. In addition to this, you can set the publications to be private. By choosing this option, the other users who want to see the photos, videos or any other element of the profile must send a follow-up request to the user with the private account. This user has the power to accept or reject said request.

Disadvantages

• Distortion of reality

One of the biggest influences that Instagram brings into your life is that it shows a different reality, not real photos, edited photos, happy people, perfect family, perfect bodies, millionaires traveling around the world, the richest foods and very good prepared and everything as if it were a normal day, which generates many insecurities to those who see it.

• Makes you think you're boring

When you see so many perfect photos, and turn to look at your reality where everything seems so monotonous, it is obvious that you begin to believe that everyone fits except you, that is why you see yourself in the unconscious obligation to edit your photos or use an application to improve the appearance of this.

• It creates a dependency for you to upload photos

There comes a point where you cannot spend a single day without uploading a photo, you created a habit and it is already in you, now you are a slave to Instagram and you are there ready to capture all your moments to show it to your friends.

• Unhealthy competitiveness

When looking at the photos of other people with their perfect lives, it can lead you to feel the need to be in a constant competition to upload better and better photos that affects your mental health. 

• Social approval

There comes a time where you become obsessed with the impact your photos have had, if you received many hearts, if people approve of your way of being, which leads to your self-esteem depending on the opinion of others.